In 2008 the South African fruit industry took a decision to respond to the need to provide retailers and their consumers with assurances of fair labour practices in their supply base, by supporting the development of a single South African based ethical standard and programme that would meet all retailer requirements. Such a programme would aim to harmonise all ethical code requirements in order to assist growers with ethical labour practice compliance whilst minimizing costs.

The ethical trade programme has been formalized in 2016 as the Sustainability Initiative of South Africa (SIZA), a not-for-profit membership based free standing organization which will be the custodian of an ethical and environmental standard and who will oversee the ethical trade and environmental initiatives for not only fruit anymore, but agriculture in South Africa.  SIZA is open to producers, exporters, importers, retailers and other stakeholders across the supply chain. Membership fees are used to sustain SIZA and support ongoing improvement of working conditions and environmental assurance on farms through identifying needs and building local capacity to respond with appropriate interventions. SIZA focuses on development and building capacity and uses the verification process, farm visits in-between audit periods and the 3rd party audit as an indicator of need and continuous improvement. SIZA aims to provide growers with the tools to be self-regulated.


SIZA oversee the rollout of the ethical and environmental programme throughout all provinces and all agricultural sectors in South Africa and it ensure effective communication to the industry and stakeholders.  SIZA is proud to have an efficient, well designed, world class platform (MySIZA) which creates visibility and access to accurate and credible audit data.  The platform profiles non-compliances, best practices and risks and monitor pro-active corrective actions and awareness driving continuous improvement, remedy and best practice programmes.

SIZA has two main focus areas, namely:

  • Monitoring and verification of compliance and best practices on farms which takes place through self-assessments and third party social (ethical) audits conducted by independent 3rd party audit bodies; and
  • The facilitation of capacity building initiatives to support growers, emerging growers and agricultural workers with the implementation of ethical and environmental standard requirements through promoting awareness and understanding of the ethical and environmental standard as well as building practical and social skills to enhance productivity and well-being on farms.

The SIZA improvement process has been designed to ensure Ethical Trade and Environmental compliance from all suppliers in South-Africa. The goal is to have a commitment of continues improvement of labour and environmental conditions on all farms in a practical and comprehensive manner which has the potential to benefit businesses and impact positively on hundreds of thousands of employees.

The industry has developed a number of resources linked to ethical and environmental compliance to support its members. All the completed resources are available in the Document Library section of the website for members to use.